Program Overview

Marketing is a critical function within any company or organization. Marketers handle promotion, pricing, product development and distribution of goods and services, as well as marketing research and strategy. They must stay abreast of current trends, developments and ideas in order to effectively target and connect with customers.

Marketing is a dynamic field that offers career opportunities in e-commerce, international marketing, manufacturing, wholesaling, retailing, advertising, merchandising, selling, customer service and public relations.

MCC’s Marketing Program gives students the knowledge, theory, tools and tactics to succeed in the field. The curriculum includes general marketing education as well as opportunities for specialization.

For more information, visit: www.mchenry.edu/marketing

The primary purpose of an Associate in Applied Science degree is to prepare students for employment. The AAS degree is not designed specifically for transfer; however, there are opportunities to apply some coursework or the whole degree to a bachelor’s degree program. For more information, see an academic advisor and the department chair.

Marketing, AAS Sample Semester Plan

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