Apr 28, 2024  
2022-2023 Credit Course Catalog 
    
2022-2023 Credit Course Catalog [ARCHIVED CATALOG]

MKT 264 - International Marketing


3 Credits
Lecture: 3

International Marketing provides an overview of the marketing process in which students discuss, describe, and demonstrate the strategies that businesses use when marketing their product in foreign countries. Content includes the processes and pitfalls that face international marketers and the importance of researching and applying marketing strategies to diverse cultures, languages, and political and economic structures.

Note: This course requires intermediate reading, intermediate writing, and basic math. Online courses require advanced writing.

Articulation: 1.2

Prerequisite: None
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