Apr 27, 2024  
2022-2023 Credit Course Catalog 
    
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2022-2023 Credit Course Catalog [ARCHIVED CATALOG]

MKT 225 - Consumer Behavior

3 Credits
Lecture: 3

Consumer Behavior is a study of consumers’ informational search, acquisition, purchasing/post-purchasing, understanding, and analysis of the buying process.

Note: This course requires intermediate reading, intermediate writing, and basic math. Online courses require advanced writing.

Articulation: 1.2

Prerequisite: None
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