MKT 160 - Social Media Marketing

3 Credits
Lecture: 3

Social Media Marketing provides students with an understanding of the role, history, importance, and strategic uses of social media as part of a company’s marketing strategy. Students learn how to apply various social media tools, develop a social media campaign, and evaluate the impact of social media marketing activities. (

Note: This course requires intermediate reading, intermediate writing and basic math. Online courses require advanced writing.

Articulation: 1.2

Prerequisite: None
View Course Availability