Apr 27, 2024  
2022-2023 Credit Course Catalog 
    
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2022-2023 Credit Course Catalog [ARCHIVED CATALOG]

MKT 140 - Principles of Retailing

3 Credits
Lecture: 3

Principles of Retailing explores topics designed to help students obtain a solid understanding of basic retail concepts preparing them for a career in small business retail shops and corporate retail operations. The course covers marketing information, organization, layout, location, merchandising, purchasing, receiving, display, promotion, price, control systems, human resources and government regulations. Students experience real-world situations through classroom and on-site visits with local retail owners and managers.

Note: This course requires intermediate reading, intermediate writing, and basic math. Online courses require advanced writing.

Articulation: 1.2

Prerequisite: None
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