Apr 27, 2024  
2022-2023 Credit Course Catalog 
    
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2022-2023 Credit Course Catalog [ARCHIVED CATALOG]

MKT 130 - Professional Selling

3 Credits
Lecture: 3

Professional Selling is the study of selling as a part of the marketing process. Consumer behavior, persuasion, the importance of a positive attitude, careers in sales, the sales process and specific techniques are discussed. Students are provided with the skills to efficiently and effectively communicate value and develop long-term relationships with customers and prospects. They learn to develop professional selling strategies and tactics that are unique and genuine to their personalities and how to apply professional sales principles to goods and services in Business to Consumer (B2C), Business to Business (B2B) and Direct Sales situations.

Note: This course requires intermediate reading, intermediate writing, and basic math. Online courses require advanced writing.

Articulation: 1.2

Prerequisite: None
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