Apr 27, 2024  
2022-2023 Credit Course Catalog 
    
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2022-2023 Credit Course Catalog [ARCHIVED CATALOG]

MKT 120 - Principles of Advertising

3 Credits
Lecture: 3

Principles of Advertising offers cutting-edge strategies on advertising, including the use of social media and the World Wide Web, and explains how advertising works in marketing. The course covers the various types of media used in communicating advertising messages, media platforms, the creative process and execution, as well as public relations. Students develop an advertising campaign for an actual product, service, small business or community event.

Note: This course requires intermediate reading, intermediate writing, and basic math. Online courses require advanced writing.

Articulation: 1.2

Prerequisite: None
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