May 01, 2024  
2022-2023 Credit Course Catalog 
    
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2022-2023 Credit Course Catalog [ARCHIVED CATALOG]

MKT 110 - Principles of Marketing

3 Credits
Lecture: 3

Principles of Marketing provides an overview of marketing practices: product development and planning, pricing strategies, promotional efforts including advertising and sales, and evolving distribution channels.

Note: This course requires intermediate reading, intermediate writing, and basic math. Online courses require advanced writing.

Articulation: 1.1

Prerequisite: None
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