MKT 160 - Principles of Social Media Marketing

3 Credits
Lecture: 3

Principles of Social Media Marketing provides students with an understanding of the role, history, importance, and strategic uses of social media as part of a company’s marketing strategy. Students learn how to apply various social media tools, develop a social media campaign, and evaluate the impact of social media marketing activities. (1.2 Articulated)

Note: This course requires intermediate reading, intermediate writing and basic math. Online courses require advanced writing.^{What does this mean?}

Articulation: 1.2

Prerequisite: None
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